2:05pm - 2:25pm Why Building the Right Growth & Monetization Team Gives You an Incredibly Unfair Advantage
Thursday Dec 7
Marketing has evolved from a functional supporting player to a revenue-driving star player, and now marketing teams across the world are being tasked with living up to their new reputation. You have to deliver - real, hard business results. And most of the time, that starts with building a growth team to drive conversion rates. Discover how Prezi has accomplished just that with their newly-minted Growth & Monetization team. Chief Operating Officer Jim Szafranski is going to walk you through their process - tactic-by-tactic.